| ID | 001678 |
| Call Number | 658.802/Kum |
| Title Proper | A textbook of marketing management |
| Language | ENG |
| Author | Kumar, Sharad |
| Publication | Mumbai, Himalaya Publishing House, 1997. |
| Description | 226 p. |
| Price. Qualification | Rs. 80 |
| Classification Number | 658.802 |
| Key Words | Marketing management |