| ID | 002270 |
| Call Number | 658.8/Raj |
| Title Proper | Marketing management |
| Other Title Information | text and cases |
| Language | ENG |
| Author | Rajagopal |
| Publication | New Delhi, Vikas Publishing House Pvt. Ltd., 2000. |
| Description | xvii, 303 p. |
| Price. Qualification | Rs.150 |
| Classification Number | 658.8 |
| Key Words | Marketing management |