| ID | 002486 |
| Call Number | 658.848/Cat |
| Title Proper | International marketing |
| Language | ENG |
| Author | Cateora, Philip. R ; Graham, John. L. |
| Edition Statement | 11th edition |
| Publication | New Delhi, Tata Mc Graw Hill Publishing Company Ltd., 2002. |
| Description | xxv, 693 p. |
| Contents | mcom |
| Price. Qualification | Rs. 365 |
| Classification Number | 658.848 |
| Key Words | International marketing |