| ID | 002545 |
| Call Number | 658.8/Adc |
| Title Proper | Marketing principles and practice |
| Language | ENG |
| Author | Adcock, Dennis; et al. |
| Edition Statement | 2nd edition |
| Publication | London, Pitman Publishing, 1995. |
| Description | xii, 420 p. |
| Price. Qualification | Rs. 1666 |
| Classification Number | 658.8 |
| Key Words | marketing |