| ID | 002603 |
| Call Number | 658.8/Per |
| Title Proper | Basic marketing: a global managerial approach |
| Language | ENG |
| Author | Pereault, William. D ; McCarthy, E.Jeorome |
| Edition Statement | 14th edition |
| Publication | New Delhi, Tata Mc Graw Hill Publishing Company, 2002. |
| Description | xxxii, 815, I-1 to G- 12 |
| Price. Qualification | Rs. 325 |
| Classification Number | 658.8 |
| Key Words | marketing |