| ID | 002604 |
| Call Number | 658.8/Cra |
| Title Proper | Marketing management |
| Language | ENG |
| Author | Cravens, David. W ; Hills, G. E ; Woodruff, R. B |
| Publication | Delhi, A.I.T.B.S. Publishers and Distributors, 2002. |
| Description | xx, 714 p. |
| Price. Qualification | Rs. 195 |
| Classification Number | 658.8 |
| Key Words | marketing management |