| ID | 002608 |
| Call Number | 658.81/Wal |
| Title Proper | Marketing strategy: a decision focused approach |
| Language | ENG |
| Author | Walker, Orville. C et al. |
| Edition Statement | 4th edition |
| Publication | New Delhi, Tata Mc Graw Hill Publishing Company Ltd., 2003. |
| Description | xviii, 365 p. |
| Price. Qualification | Rs. 295 |
| Classification Number | 658.81 |
| Key Words | marketing strategy |