| ID | 003132 |
| Call Number | 658.8/Jai |
| Title Proper | Marketing planning and strategy |
| Language | ENG |
| Author | Jain, Subhash. C |
| Edition Statement | 6th edition |
| Publication | Australia, Thomson - South Western, 2000. |
| Description | xviii, 925 p. |
| Classification Number | 658.8 |
| Key Words | marketing plan ; marketing strategy |