| ID | 003136 |
| Call Number | 658.8/SRI |
| Title Proper | Services marketing |
| Other Title Information | the Indian context |
| Language | ENG |
| Author | Srinivasan, R. |
| Publication | New Delhi, Prentice Hall of India Pvt. Ltd, 2004. |
| Description | xvi, 243 p. |
| Classification Number | 658.8 |
| Key Words | service marketing |