| ID | 004114 |
| Call Number | 658.8/KOT |
| Title Proper | Marketing management |
| Language | ENG |
| Author | Kotler, Philip. ; Keller, Kevin. Lane |
| Edition Statement | 12th edition |
| Publication | New Delhi, Prentice Hall of India Pvt. Ltd, 2005. |
| Description | xxxviii, 729, A-1 to 15, I- 1 to 20 p. |
| Classification Number | 658.8 |
| Key Words | marketing management |