| ID | 004117 |
| Call Number | 659.1/MAT |
| Title Proper | Advertising management |
| Other Title Information | text and cases |
| Language | ENG |
| Author | Mathur, V.C |
| Edition Statement | 2nd edition |
| Publication | New Delhi, New Age International (P) Ltd, Publishers, 2005. |
| Description | xviii, 334 p. |
| Classification Number | 659.1 |
| Key Words | advertising |