| ID | 004126 |
| Call Number | 658.8/LAL |
| Title Proper | Marketing management |
| Other Title Information | text & cases |
| Language | ENG |
| Author | Lal, Rajiv ; Quelch, John. A ; Rangan, V. Kasturi |
| Publication | New Delhi, Tata Mc Graw Hill Publishing Company Ltd., 2005. |
| Description | xiii, 811 p. |
| Classification Number | 658.8 |
| Key Words | marketing management |