| ID | 008548 |
| Call Number | 659/AAK |
| Title Proper | Advertising management |
| Language | ENG |
| Author | Aaker, Dravid, A ; Myers, John, G |
| Edition Statement | 3rd edition |
| Publication | Delhi, Prentice Hall of India Pvt. Ltd, 1989. |
| Description | xxi, 564 p. |
| Price. Qualification | Rs. 69.00 |
| Classification Number | 659 |