| ID | 009214 |
| Call Number | 658.8/KOL |
| Title Proper | Marketing management ; analysis planning implementation and coneten |
| Language | ENG |
| Author | Kolter, Philip |
| Edition Statement | 7th edition |
| Publication | New Delhi, Printice Hall of India, 1993. |
| Description | xxii, 745 p. |
| Price. Qualification | Rs. 175.00 |
| Classification Number | 658.8 |