| ID | 009696 |
| Call Number | 658.802/RAM |
| Title Proper | Marketing management planning implementation & control |
| Language | ENG |
| Author | Ramaswamy, V.S ; Namakumar's,. S |
| Edition Statement | 3rd edition |
| Publication | Delhi, Macmillan India Ltd., 2002. |
| Description | xxxv, 748 p. |
| Price. Qualification | Rs. 365.00 |
| Classification Number | 658.802 |
| Key Words | Marketing management |