| ID | 011013 |
| Call Number | 658.8/PER |
| Title Proper | Basic marketing |
| Other Title Information | a global managerial approach |
| Language | ENG |
| Author | Perreault, William. D ; McCarthy, E. Jerome |
| Publication | New Delhi, Tata Mc Graw Hill Publishing Company Ltd., 2006. |
| Description | xviii, 844, I-1 to 18 p. |
| Price. Qualification | Rs.395.00 |
| Classification Number | 658.8 |
| Key Words | marketing |