| ID | 011021 |
| Call Number | 658.8/MAR |
| Title Proper | Marketing |
| Language | ENG |
| Author | Kerin, Roger. A.; etal. |
| Edition Statement | 8th edition |
| Publication | New Delhi, Tata Mc Graw Hill Publishing Company Ltd., 2007. |
| Description | xxx, 750p. |
| Price. Qualification | Rs.395.00 |
| Classification Number | 658.8 |
| Key Words | marketing |