| ID | 011111 |
| Call Number | 658.8/BHA |
| Title Proper | Services marketing |
| Other Title Information | concept planning and implementation |
| Language | ENG |
| Author | Bhatterjee, C. |
| Publication | New Delhi, Excel Books, 2006. |
| Description | 696 p. |
| Classification Number | 658.8 |
| Key Words | service marketing ; marketing |