| ID | 011298 |
| Call Number | 658.8/MAR |
| Title Proper | Marketing management |
| Other Title Information | a south asian perspective |
| Language | ENG |
| Author | Kotler, Philip.;etal. |
| Edition Statement | 12th edition |
| Publication | Delhi, Dorling Kindersley India (pvt) Ltd., 2007. |
| Description | xliii,621, A-1 to I-19 p. |
| Price. Qualification | Rs.450.00 |
| Classification Number | 658.8 |
| Key Words | marketing management ; management |