| ID | 011373 |
| Call Number | 658.8/YAD |
| Title Proper | Service marketing |
| Language | ENG |
| Author | Yadava, Kamal ; Khan, Mohd. Altaf |
| Publication | New Delhi, Arise Publishers & Distributors, 2005. |
| Description | vi, 168 p. |
| Price. Qualification | Rs.395.00 |
| Classification Number | 658.8 |
| Key Words | services marketing ; marketing |