| ID | 011374 |
| Call Number | 658.8342/GUP |
| Title Proper | Consumer behaviour |
| Other Title Information | dynamics of building brand equity |
| Language | ENG |
| Author | Gupta, Soma Sen |
| Publication | New Delhi, New Century Publications, 2005. |
| Description | viii, 297 p. |
| Price. Qualification | Rs.580.00 |
| Classification Number | 658.8342 |
| Key Words | consumer behaviour ; quality management |