| ID | 012375 |
| Call Number | 659.1/ARE |
| Title Proper | Contemporary advertising |
| Language | ENG |
| Author | Arens, William. F. |
| Edition Statement | 10th edition |
| Publication | New Delhi, Tata Mc Graw Hill Pub. Co. Ltd., 2006. |
| Description | xxxiv, 614, A-1 to I-31 p. |
| Price. Qualification | Rs.450 |
| Classification Number | 659.1 |
| Key Words | advertising |