| ID | 012499 |
| Call Number | 658.8/KOT |
| Title Proper | Marketing management |
| Language | ENG |
| Author | Kotler, Philip |
| Publication | New Delhi, Pearson Education, 2009. |
| Description | xviii, 647 p. |
| Price. Qualification | Rs.575 |
| Classification Number | 658.8 |
| Key Words | marketing management |