| ID | 013072 |
| Call Number | 658.827/TYB |
| Title Proper | Kellog on branding |
| Language | ENG |
| Author | Tybout, Alice. M. ed. |
| Publication | New Delhi, Wiley India (P) Ltd., 2005. |
| Description | xv, 334 p. |
| Price. Qualification | Rs.399 |
| Classification Number | 658.827 |
| Key Words | brands ; marketing |