| ID | 013074 |
| Call Number | 658.8/CZI |
| Title Proper | Marketing management |
| Language | ENG |
| Author | Czinkota, Michael. R. ; Kotabe, Masaaki. |
| Publication | Australia, South - Western (Cengage Learning), 1998. |
| Description | xxv, 598 p. |
| Price. Qualification | Rs.429 |
| Classification Number | 658.8 |
| Key Words | marketing management |