| ID | 013075 |
| Call Number | 658.83/SHA |
| Title Proper | Marketing research a decision maker's tool. |
| Language | ENG |
| Author | Shao, Alan. T. ; Zhou, Kwin. Zhing. |
| Publication | Australia, Course Technology (Cengage Learning), 2007. |
| Description | 403 p. |
| Price. Qualification | Rs.350 |
| Classification Number | 658.83 |
| Key Words | marketing research ; marketing |