| ID | 013082 |
| Call Number | 658.8342/AGA |
| Title Proper | Consumer behaviour and rural marketing in India |
| Language | ENG |
| Author | Agarwal, Meenu |
| Publication | New Delhi, New Century Publications, 2009. |
| Description | xvi, 200 p. |
| Price. Qualification | Rs.575 |
| Classification Number | 658.8342 |
| Key Words | consumer behaviour ; rural marketing |