| ID | 013248 |
| Call Number | 658.848/LEE |
| Title Proper | Global marketing management |
| Other Title Information | changes new challenges and strategies |
| Language | ENG |
| Author | Lee, Kiefer. ; Carter, Steve. |
| Edition Statement | 2nd edition |
| Publication | Oxford, Oxford University Press, 2009. |
| Description | xxvii, 565 p. |
| Price. Qualification | Rs.495 |
| Classification Number | 658.848 |
| Key Words | global marketing ; international marketing ; marketing |