| ID | 013249 |
| Call Number | 658.8342/EAS |
| Title Proper | Consumer behavioour |
| Other Title Information | applications in marketing |
| Language | ENG |
| Author | East, Robert ; Wright, Malcolm ; Vanhuele, Mare. |
| Publication | New Delhi, Sage, 2009. |
| Description | vii, 334 p. |
| Price. Qualification | Rs.395 |
| Classification Number | 658.8342 |
| Key Words | consumer behaviour |