| ID | 013557 |
| Call Number | 658.8/PAL |
| Title Proper | Introduction to marketing theory and practice |
| Language | ENG |
| Author | Palmer, Adrian. |
| Edition Statement | 2nd edition |
| Publication | Oxford, Oxford University Press, 2009. |
| Description | xxiii, 551 p. |
| Price. Qualification | Rs.395 |
| Classification Number | 658.8 |
| Key Words | marketing |