| ID | 013567 |
| Call Number | 658.127/VER |
| Title Proper | Brand management: text and cases |
| Language | ENG |
| Author | Verma, Harsh. V. |
| Edition Statement | 2nd edition |
| Publication | New Delhi, Excel Books, 2006. |
| Description | xv, 477 p. |
| Price. Qualification | Rs.325 |
| Classification Number | 658.127 |
| Key Words | brands |