| ID | 014199 |
| Call Number | 658.8/KAP |
| Title Proper | Services marketing concepts and practices |
| Language | ENG |
| Author | Kapoor, Ramneek. ; Paul, Justin. ; Halder, Biplab. |
| Publication | New Delhi, Tata Mc Graw Hall Education Pvt. Ltd., 2011. |
| Description | xxi, 432 p. |
| Price. Qualification | Rs.325 |
| Classification Number | 658.8 |
| Key Words | service marketing |