| ID | 014269 |
| Call Number | 659.1/KAP |
| Title Proper | Advertising and personal selling |
| Language | ENG |
| Author | Kapoor, Neeru. |
| Publication | New Delhi, Pinnacle, 2009. |
| Description | xiv, 345 p. |
| Price. Qualification | Rs.275 |
| Classification Number | 659.1 |
| Key Words | advertising ; selling |