| ID | 014270 |
| Call Number | 658.82/BLA |
| Title Proper | Integrated marketing communication |
| Language | ENG |
| Author | Blakeman, Robyn. |
| Publication | New Delhi, Pinnacle, 2007. |
| Description | viii, 265 p. |
| Price. Qualification | Rs. 350 |
| Classification Number | 658.82 |
| Key Words | marketing ; marketing communication |