| ID | 015332 |
| Call Number | 658.8101/WES |
| Title Proper | Strategic marketing |
| Language | ENG |
| Author | West, Douglas. ; Ford, John. ; Ibrahim, Essam. |
| Edition Statement | 2nd edition |
| Publication | Oxford, Oxford University Press, 2010. |
| Description | xxvi, 585 p. |
| Price. Qualification | Rs.410 |
| Classification Number | 658.8101 |
| Key Words | strategic marketing |