| ID | 015340 |
| Call Number | 658.827/KUM |
| Title Proper | Brand management (text and cases) |
| Language | ENG |
| Author | Kumar, Ajay. |
| Publication | Delhi, Wisdom Publications, 2005. |
| Description | 273 p. |
| Price. Qualification | Rs.310 |
| Classification Number | 658.827 |
| Key Words | brand managment |