| ID | 015365 |
| Call Number | 658.8/MUL |
| Title Proper | Global trends in service marketing |
| Language | ENG |
| Author | Mullick, N.K. ; Khan, Mohd. Altaf. |
| Publication | New Delhi, Enkay Publishing House, 2011. |
| Description | vi, 280 p. |
| Price. Qualification | Rs.795 |
| Classification Number | 658.8 |
| Key Words | service marketing |