| ID | 015649 |
| Call Number | 658.8342/RAM |
| Title Proper | Consumer behaviour and promotional strategies |
| Language | ENG |
| Author | Rameshwaran, B. |
| Publication | New Delhi, Serial Publications, 2011. |
| Description | 261 p. |
| Price. Qualification | Rs.995 |
| Classification Number | 658.8342 |
| Key Words | consumer behaviour ; promotional strategies |