| ID | 015794 |
| Call Number | 658.8101/FER |
| Title Proper | Strategic marketing |
| Language | ENG |
| Author | Ferrell,.O.C. ; Hartline, Michael. D. |
| Publication | New Delhi, Cengage Learning, 2008. |
| Description | 439 p. |
| Price. Qualification | Rs.299 |
| Classification Number | 658.8101 |
| Key Words | strategic marketing |