| ID | 015969 |
| Call Number | 658.8/IAC |
| Title Proper | Marketing management what's inside |
| Language | ENG |
| Author | Iacobucci, Dawn. ; Kapoor, Avinash. |
| Publication | Andover, Cengage Learning, 2011. |
| Description | v, 270 p. |
| Price. Qualification | Rs.399 |
| Classification Number | 658.8 |
| Key Words | marketing management |