| ID | 016171 |
| Call Number | 658.8/RIE |
| Title Proper | The 22 immutable laws of marketing |
| Language | ENG |
| Author | Ries, Al. ; Trout, Jain |
| Publication | London, Profile Books, 2004. |
| Description | xii, 143 p. |
| Price. Qualification | Rs.225 |
| Classification Number | 658.8 |
| Key Words | marketing |