| ID | 016261 |
| Call Number | 659.1/ADV |
| Title Proper | Advertising and brand building |
| Language | ENG |
| Author | Pongiannan, K.; ed. |
| Publication | New Delhi, New Century Publications, 2012. |
| Description | xii, 194 p. |
| Price. Qualification | Rs.635 |
| Classification Number | 659.1 |
| Key Words | brand building ; advertising |