| ID | 016302 |
| Call Number | 659.1/ARE |
| Title Proper | Contemporary advertising |
| Language | ENG |
| Author | Arens, William. P. ; Weigold, Michael. F. ; Arens, Christian. |
| Edition Statement | 11th edition |
| Publication | Boston, McGraw Hill, 2008. |
| Description | xi, 712 p. |
| Price. Qualification | Rs.1933 |
| Classification Number | 659.1 |
| Key Words | advertising ; contemporary advertising |