| ID | 017144 |
| Call Number | 658.5/CHI |
| Title Proper | Product policy and brand management text and cases |
| Language | ENG |
| Author | Chitale, A.K. ; Gupta, Ravi. |
| Publication | New Delhi, PHI Learning Pvt Ltd., 2011. |
| Description | xii, 264 p. |
| Price. Qualification | Rs.250 |
| Classification Number | 658.5 |
| Key Words | product management ; product policy ; brand management |