| ID | 017166 |
| Call Number | 658.8/KOT |
| Title Proper | Marketing management: an South Asian perspective |
| Language | ENG |
| Author | Kotler, Philip... et al. |
| Edition Statement | 14th edition |
| Publication | Delhi, Pearson Education ( Dorling Kindersley India Pvt Ltd.), 2013. |
| Description | xxv, 596, A-1 to I- 20 p. |
| Price. Qualification | Rs.250 |
| Classification Number | 658.8 |
| Key Words | marketing management |