| ID | 019389 |
| Call Number | 658.8/RAN |
| Title Proper | Principles of marketing management |
| Language | ENG |
| Author | Rana, Kajal. ; Yadava, Abhishek. ; Arya, S.C. |
| Publication | New Delhi, Global Vision Publishing House, 2011. |
| Description | xv, 202 p. |
| Series | marketing management |
| Price. Qualification | Rs.190 |
| Classification Number | 658.8 |
| Key Words | marketing management |