| ID | 019406 |
| Call Number | 658.8/MOO |
| Title Proper | Marketing the basics |
| Language | ENG |
| Author | Moore, Karl. ; Pareek, Niketh. |
| Publication | Oxon, Routledge, 2004. |
| Description | vi, 220 p. |
| Series | marketing |
| Price. Qualification | Rs.295 |
| Classification Number | 658.8 |
| Key Words | marketing |