| ID | 019467 |
| Call Number | 658.8/TAP |
| Title Proper | Principles of direct and database marketing: a digital orientation |
| Language | ENG |
| Author | Tapp, Alan. |
| Edition Statement | 4th edition |
| Publication | New Delhi, Dorling Kindersley (India) Pvt Ltd., 2012. |
| Description | xvi, 517 p. |
| Series | direct marketing |
| Price. Qualification | Rs.778 |
| Classification Number | 658.8 |
| Key Words | direct marketing |