| ID | 019693 |
| Call Number | 658.8101/LEE |
| Title Proper | Marketing strategy: a life cycle approach |
| Language | ENG |
| Author | Lee, Avin. ; Edwards, Mark. G. |
| Publication | Delhi, Cambridge University Press, 2013. |
| Description | xii, 291 p. |
| Series | marketing strategy |
| Price. Qualification | Rs.795 |
| Classification Number | 658.8101 |
| Key Words | marketing strategy |