| ID | 019918 |
| Call Number | 658.8/LAH |
| Title Proper | Principles of marketing and e-commerce |
| Language | ENG |
| Author | Lahiri, Isita. ; Ghosh, Sujit Kumar. |
| Publication | Noida, Dorling Kindersley (India) Pvt Ltd., 2012. |
| Description | xvi, 445 p. |
| Series | marketing |
| Price. Qualification | Rs.285 |
| Classification Number | 658.8 |
| Key Words | marketing |